Our Leadership Team

Rodney Lunn is an accomplished healthcare executive with over 40 years of healthcare leadership and management experience.

Rodney co-founded Practice Development Associates in 1987. Practice Development Associates developed 75 Ambulatory Surgery Centers over five years. In 1991, Rodney co-founded of AmSurg Corp., a multi-billion dollar publicly-traded U.S. company. AmSurg now owns and operates 250 ambulatory surgery centers, with over 2,000 physician partnerships provider over 1.6 million outpatient surgical procedures per year.

During his influential career, Rodney has served in numerous chief management roles for a broad range of healthcare companies. He was Vice President of Finance and Chief Financial Officer for American Medical Centers; Chief Financial Officer of INA Healthplan of Texas (now Cigna), and Vice President and Chief Operating Officer of HealthAmerica of Florida.

Ronnie Pennell has over 20 years of experience in healthcare and related industries. Since 2009, Ronnie’ has dedicated himself to the operations of ambulatory surgery centers. Starting his career with the Institutional Consulting Group at Dean Witter Reynolds in Brentwood, TN, Ronnie has done business with multi-billion dollar hospitals, public utilities and technology companies, as well as medical device and consumer product manufacturers. Working with some of the largest healthcare companies in the country, Ronnie’s professional background includes management buyouts, leveraged ESOP, corporate benefits programs and institutional investment management.

Ronnie’s experience and success in corporate finance and as business advisor has dovetailed perfectly in working with physicians and hospital executives across the country in establishing and executing a plan of action for maximum ROI. Through detailed planning, relationship building and community activity he has continuously been able to meet his client’s goals and objectives

Shelly Lunn manages PhyBus’ team of Revenue Cycle Specialists. In this role she oversees the revenue cycle operations of numerous ASCs.

Shelly has over 9 years’ experience in the healthcare industry, including hands-on experience working as a billing specialist, A/R specialist and payment poster. While the role is comprised of several layers, from development to operations, her primary role is to ensure the centers are following the correct revenue cycle processes to minimize bad debt, improve cash and effectively manage accounts receivables.

With a diverse background ranging from Affiliate Broker, Marketing Specialist, and Recruiter Shelly’s expertise lines in listening to the customer and devising strategies and solutions to produce results. Shelly holds a degree from Belmont University.

Brady Woodward brings to PhyBus multiple years of experience in full cycle accounting and financial modeling and analysis. He has spent his recent years in the private equity backed practice management industry learning the many nuances of the healthcare industry. Brady focuses on providing quality actionable financial analysis with the perspective that the primary purpose of finance is to provide insight that will ultimately help facilitate the best possible patient experience. Brady holds an MBA from Middle Tennessee State University, and a MS in Finance from The University of Oklahoma.